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Inbound marketing: what it is and why it works
9th July 2015Inbound marketing: what it is and why it worksTo define inbound marketing, you really need to think about what conventional, outbound marketing – the thing most enterprises do today – actually is, and what it aims to achieve.

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Content marketing and marketing automation assets: quality or just quantity?
17th June 2015Content marketing and marketing automation assets: quality or just quantity?Marketers know that our contacts in all of our target communities are time-poor. This is due I believe, to the pre-recession reduction in head count and post recession rise in business activity.

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Web design: the fast track to optimising user experience and visibility
3rd June 2015Web design: the fast track to optimising user experience and visibilityGraphic design once existed as a singular entity in marketing activity, a form of static visual communication, through the use of typography, space and imagery.

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Marketing Automation: the ROI reality
30th April 2015Marketing Automation: the ROI realityThrough the years, there have always been assertions and assurances that particular marketing campaigns will deliver a return on investment (ROI). This may in some instances be the case, but especially before digital, it was always very difficult to equate.

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Strategic digital planning: the need for 360° vision
16th April 2015Strategic digital planning: the need for 360° visionThe marketing journey you are on in your current marketing role will, over time, probably take you through the launch and evolution of a number of new products or services, their sunsetting – and so the cycle goes.

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Content marketing: I want to tell you a story
8th April 2015Content marketing: I want to tell you a storyFor some, content is a bit like dark matter. Nobody spotted it was there, even though it constitutes 84.5% of the total matter in the universe. And rather like content, it is often seen as some sort of ‘gloop’ holding everything – pretty pictures, headlines and cutesy graphics – together on a web page.

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Content marketing and SEO: holding it all together
25th March 2015Content marketing and SEO: holding it all togetherMany people still think of search engine optimisation (SEO) as purely metadata sets, or on-page key phrases. But over time SEO has become a lot more sophisticated, and a much more holistic approach is required.

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Data protection: do you know what you don’t know could cost you?
25th February 2015Data protection: do you know what you don’t know could cost you?The Data Protection Directive (DPD) is an inherent part of EU law that can have a dramatic impact on your enterprise if mishandled. And if you think you are exempt from this act because you don’t handle digital data, you’re wrong.

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Personalisation: engaging with your customers and creating long-term loyalty
18th February 2015Personalisation: engaging with your customers and creating long-term loyaltyWhen many marketers think of personalisation their eyes become misty with nostalgia, as they recall the heady days of personalised digital print – and being able to print the recipient’s name in the salutation line on direct mail shots.

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