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Why video powers customer engagement
16th January 2020Why video powers customer engagementVideo, whether designed as an explainer, a blog, or as a product presentation, is a powerful marketing tool. Recent research indicates that 65% of viewers will visit a product website and 39% will make phone contact with the video provider after viewing the video.

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Driving competitive advantage through customer experience differentiation
19th September 2019Driving competitive advantage through customer experience differentiationCustomer experience (CX) is a very simple term, relating to the perceptions created by interaction with your organisation and ultimately the impression left with potential or engaged customers during any digital relationship.

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Tour du ALS reaches for the sky!
3rd May 2019Tour du ALS reaches for the sky!On May 29, 2019 Nanda Idink, Novacom Amsterdam Client Services Manager, will take part in the Tour du ALS: a challenging bike ride where she and hundreds of other die-hards will bike or run up Mount Ventoux in France for the Dutch ALS Foundation.

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Why does effective B2B SEO need killer content?
6th October 2016Why does effective B2B SEO need killer content?When B2B sector professionals start a procurement programme or searching for information on the Internet, they generally know exactly what they’re looking for and will apply very precise search terms to find what they’re looking for.

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Digital transformation: the devil is in the detail
22nd September 2016Digital transformation: the devil is in the detailThe term ‘digital transformation’ sounds like the type of project designation only some kind of seasoned management super-hero should ever utter in the corridors of a shiny, mythical, intergalactic consortium.

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