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Customer Experience (CX): the race to the ‘buy button’
17th February 2020Customer Experience (CX): the race to the ‘buy button’In the business to business (B2B) customer journey, there is rarely a ‘buy button’ at the end of that journey, but the similarities with the consumer customer journey processes are marked, and in many cases, as flawed.

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Why video powers customer engagement
16th January 2020Why video powers customer engagementVideo, whether designed as an explainer, a blog, or as a product presentation, is a powerful marketing tool. Recent research indicates that 65% of viewers will visit a product website and 39% will make phone contact with the video provider after viewing the video.

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Driving competitive advantage through customer experience differentiation
19th September 2019Driving competitive advantage through customer experience differentiationCustomer experience (CX) is a very simple term, relating to the perceptions created by interaction with your organisation and ultimately the impression left with potential or engaged customers during any digital relationship.

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Another high-profile win for Novacom. Here’s why
17th May 2019Another high-profile win for Novacom. Here’s whyNovacom has won Best B2B Digital Marketing Agency 2019 in the high profile 2019 UK Enterprise Awards, adding this to a growing number of prestigious awards picked up in the past twelve months.

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Darwinism for digital: disrupt or be disrupted
10th May 2019Darwinism for digital: disrupt or be disruptedDigital disruption has created a lot of buzz across industries in the last few years, along with a lot of anxiety in boardrooms across the world as leaders seek to protect their companies.

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Tour du ALS reaches for the sky!
3rd May 2019Tour du ALS reaches for the sky!On May 29, 2019 Nanda Idink, Novacom Amsterdam Client Services Manager, will take part in the Tour du ALS: a challenging bike ride where she and hundreds of other die-hards will bike or run up Mount Ventoux in France for the Dutch ALS Foundation.

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Novacom international expansion continues with Netherlands subsidiary
17th April 2019Novacom international expansion continues with Netherlands subsidiaryIt’s an exciting time here at Novacom, with a number of new technology developments, some really interesting client projects and four shiny new awards over the last year.

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Novacom wins award for Most Innovative UK Digital Marketing Agency 2019
19th March 2019Novacom wins award for Most Innovative UK Digital Marketing Agency 2019Novacom has won the prestigious 2019 Acquisition International (AI) Global Excellence award for Most Innovative Digital Marketing Agency, UK.

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Why does effective B2B SEO need killer content?
6th October 2016Why does effective B2B SEO need killer content?When B2B sector professionals start a procurement programme or searching for information on the Internet, they generally know exactly what they’re looking for and will apply very precise search terms to find what they’re looking for.

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