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Novacom international expansion continues with Netherlands subsidiary
17th April 2019Novacom international expansion continues with Netherlands subsidiaryIt’s an exciting time here at Novacom, with a number of new technology developments, some really interesting client projects and four shiny new awards over the last year.

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Novacom wins award for Most Innovative UK Digital Marketing Agency 2019
19th March 2019Novacom wins award for Most Innovative UK Digital Marketing Agency 2019Novacom has won the prestigious 2019 Acquisition International (AI) Global Excellence award for Most Innovative Digital Marketing Agency, UK.

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Why does effective B2B SEO need killer content?
6th October 2016Why does effective B2B SEO need killer content?When B2B sector professionals start a procurement programme or searching for information on the Internet, they generally know exactly what they’re looking for and will apply very precise search terms to find what they’re looking for.

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Digital transformation: the devil is in the detail
22nd September 2016Digital transformation: the devil is in the detailThe term ‘digital transformation’ sounds like the type of project designation only some kind of seasoned management super-hero should ever utter in the corridors of a shiny, mythical, intergalactic consortium.

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GDPR: do you know what data protection breaches could cost you?
5th May 2016GDPR: do you know what data protection breaches could cost you?With the upcoming EU General Data Protection Regulation (GDPR) laws coming into force Europe-wide in 2018, it seems that many enterprises in the EU still do not understand these new laws and the far-reaching changes to data processing needed to comply with them.

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Integrated marketing and sales: the road to revenue generation
28th April 2016Integrated marketing and sales: the road to revenue generationMarketing and sales teams have traditionally fought different battles on different B2B battlefields, rarely analysing each others’ objectives or taking into consideration each others’ strategies.

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Business to person marketing in the business to business space: does it work?
20th April 2016Business to person marketing in the business to business space: does it work?The business to business (B2B) marketing community often claims that it’s a harder market to work than the business to consumer (B2C) space. Personally, I’ve never quite bought into this point of view, because in both cases there’s a common denominator: humanity.

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B2B Influencer marketing: 5 tips on how to work it, and improve your market share
14th April 2016B2B Influencer marketing: 5 tips on how to work it, and improve your market shareInfluencer marketing is not new. It is a relatively subtle but powerful form of marketing, and it is because of this apparent subtlety that many client-side B2B marketers dismiss it as probably ineffective. And that’s a serious misconception.

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Digital security: how client/agency relationships must change
7th April 2016Digital security: how client/agency relationships must changeThere was a time when client/marketing agency relationships were reasonably fluid, and agency roster reviews would take place on regular one, two or three year intervals. But that all changed when digital took centre stage and customer databases grew.

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Novacom is an award winning B2B digital marketing and customer experience agency focusing on delivering transformation initiatives that deliver real value for our global clients.

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