International Maritime Organisation capping sulphur content of marine fuel by 2020 meant a shift in all engine technologies. A global integrated energy client asked Novacom to help start them on their digital transformation journey.
In an increasingly competitive global market, they wanted a cohesive brand experience, and an end-to-end single customer view with complete measurability, attribution and visible return on investment to drive revenues.
Novacom developed a web-based interactive virtual port, accessible by anyone anywhere, to showcase their new Taro Ultra 100 products in a memorable way which drives awareness, engagement and understanding of how the products work, ultimately driving conversion.
A major International Maritime event was the perfect launch platform to showcase the products in a memorable way with the solution being pushed out onto digital platforms, for use with media relations interviews, as content video and on the website hub.
The interactive virtual port has been rolled out internationally and is now an integrated part of the global website.
The virtual port has resulted in:
A significant uplift in website traffic
An increase in the visibility of the brand and product range among key target audiences, particularly in dockside sales situations
This has dramatically increased the effectiveness of dockside sales representatives and driven greater volumes of sales orders.
Customer experiences that
redefine revenue generation performance
Markets and customer perceptions are evolving faster than ever before, meaning your customer relationships must stay relevant, memorable and engaging to a point where you are always the only go-to choice.
Our global reach. Your local team.