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11th March 2016Inbound marketing: is advertising intrusion the new extinction?While every savvy marketer agrees that inbound marketing and all that good work helping prospects and existing customers along their buying journey with helpful advice and useful information is key in current crowded markets, attracting visitors in the first instance is still critical.

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4th March 2016Customer engagement: big data or big ideas?Today, marketing automation (MA), pay-per-click (PPC) and Programmatic Advertising (PA) campaigns, along with social advertising all generate huge quantities of performance data, barraging even experienced marketers with mountains of campaign information.

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25th February 2016GDPR: what is it and why should you care?In recent years data breaches, hacking, data theft and online fraud have emerged as massive issues at both the corporate and governmental level, exposing targets to extreme financial instability and nation states to political or defence vulnerabilities.

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18th February 2016Video: the fast-track to online customer engagementWith more than 80% of senior executives saying they now watch more online video than they did a year ago, and according to Forbes, 75% of executives are watching work-related video on a weekly basis, this communications channel has risen to a stellar level in recent times.

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12th February 2016USP and differentiation in online B2B marketingThe unique selling proposition (USP) or unique selling point is a marketing concept first put forward as a hypothesis to describe a blueprint for successful advertising campaigns in the 1940s.

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4th February 2016Multi-language B2B market development: beyond wordsThe European Union (EU) is the world’s largest economy, towering over the US, China and India respectively by quite a long way, and its growing commercial integration makes it a great and highly accessible marketplace.

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28th January 2016Is SEO still critical to B2B website visibility?SEO – search engine optimisation – has been a constantly evolving search return performance methodology which is generally implemented as part of website content strategy and development to optimise website visibility.

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22nd January 2016Multi-website management: how to maximise Internet revenue and profitabilityMultiple, multi-brand or product-dedicated websites can offer a greater Internet presence than single sites, and it can be argued that discrete websites linked as multisite entities offer greater flexibility, clarity and focus.

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15th January 2016Analytics: understanding the whole pictureData capture and the analytical information it provides is – potentially – a real game-changer in marketing, but many client-side marketers find that despite latest analytical methodologies, they still feel unable to apply this information to real-world market development.

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