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17th December 2015Content marketing: five ways to deliver customer engagementMarketing today is almost completely data-driven, meaning that when it comes to content marketing, measurement of open rates, click-through statistics and website page visits data is seen as critical to marketing performance indicators.

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10th December 2015Strategic market planning for optimum mROI in 2016Strategically, the time-honoured magic questions – who, what and why – are critical to any digital marketing strategy. Whatever marketing platforms you intend to use in 2016, and whichever channels you plan to employ, these fundamental questions remain central.

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3rd December 2015Five tips on digital marketing agency search and selectionDigital communications (the transmission of marketing communications by digital means) covers a wide range of marketing platforms and a spectrum of channels and for client-side marketers, deciding on what is the best-fit for your enterprise is a complex equation.

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26th November 20156 tips for maximising landing page conversionsLanding pages are a very simple and inexpensive form of prospect or customer engagement, and when implemented and effectively optimised can deliver high prospect and customer conversion rates, generating more inbound leads for your business.

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24th November 2015Novacom revealed as one of top B2B marketing agencies in the UKAnother good year at Novacom has seen us recognised by the industry as one of the top B2B marketing agencies in the UK. The 2015-16 B2B Marketing Magazine Agency List awards agencies that have demonstrated strong and sustained growth, and outstanding performance in the B2B marketing space.

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19th November 2015Email marketing: five simple tips to get read, and loved!The fight for attention in recipient inboxes grows ever-more ferocious, to a point where some client-side marketers are beginning to question the validity and effectiveness of email marketing.

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12th November 2015B2B native advertising: delivering powerful brand credibilityBusiness-to-business (B2B) traditional online advertising has always been a powerful and effective channel for targeted and focused B2B marketing communications, when delivered contextually, and through appropriate channels.

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5th November 2015CRM and MA: the personalised route to fast-track engagementCustomer relationship management (CRM) systems such as Salesforce and marketing automation (MA) platforms including Marketo and Hubspot today offer client side marketers some very sophisticated tools for market development.

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25th October 2015B2B video content marketing: stay focused to succeedThere is little doubt that video marketing is grown up, and still growing in the business to business (B2B) sector, with the use of video content marketing increasing by 8% to 58% in 2014.

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