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18th February 2016Video: the fast-track to online customer engagementWith more than 80% of senior executives saying they now watch more online video than they did a year ago, and according to Forbes, 75% of executives are watching work-related video on a weekly basis, this communications channel has risen to a stellar level in recent times.

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12th February 2016USP and differentiation in online B2B marketingThe unique selling proposition (USP) or unique selling point is a marketing concept first put forward as a hypothesis to describe a blueprint for successful advertising campaigns in the 1940s.

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4th February 2016Multi-language B2B market development: beyond wordsThe European Union (EU) is the world’s largest economy, towering over the US, China and India respectively by quite a long way, and its growing commercial integration makes it a great and highly accessible marketplace.

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28th January 2016Is SEO still critical to B2B website visibility?SEO – search engine optimisation – has been a constantly evolving search return performance methodology which is generally implemented as part of website content strategy and development to optimise website visibility.

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22nd January 2016Multi-website management: how to maximise Internet revenue and profitabilityMultiple, multi-brand or product-dedicated websites can offer a greater Internet presence than single sites, and it can be argued that discrete websites linked as multisite entities offer greater flexibility, clarity and focus.

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15th January 2016Analytics: understanding the whole pictureData capture and the analytical information it provides is – potentially – a real game-changer in marketing, but many client-side marketers find that despite latest analytical methodologies, they still feel unable to apply this information to real-world market development.

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7th January 2016A five-point B2B digital marketing strategy for engagement and visibility in 2016With a recent survey indicating that 77% of companies increased their digital marketing budgets – up from 71% on the previous year – and trends indicating further rapid growth in 2016, competition for B2B visibility is increasing significantly.

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17th December 2015Content marketing: five ways to deliver customer engagementMarketing today is almost completely data-driven, meaning that when it comes to content marketing, measurement of open rates, click-through statistics and website page visits data is seen as critical to marketing performance indicators.

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10th December 2015Strategic market planning for optimum mROI in 2016Strategically, the time-honoured magic questions – who, what and why – are critical to any digital marketing strategy. Whatever marketing platforms you intend to use in 2016, and whichever channels you plan to employ, these fundamental questions remain central.

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