CRM software is a powerful tool in its own right, but intelligent integration with CRM systems along with other enterprise-centric sales and marketing tools makes the market landscape clearer, and sales successes and ROMI become easier to deliver.

Whatever the need, Novacom experts can connect CRM systems to marketing automation, customer data platforms, ERP systems, and many other internal or external systems to maximise data capture and build on customer relationships to deliver accurate and fully predictable ROMI.

We know that accurately measuring performance across your websites and digital marketing campaigns is critical to understanding the basic metrics in your digital performance – traffic, bounce rates, unique visitors – but these numbers alone won’t translate into revenue.

At Novacom we go further: we always measure basic metrics because they deliver clear performance values, but we also know our work with these numbers must translate into fully predictable client revenue streams with accurate ROMI.

To do this we use a wide range of channels to deliver highly structured campaign content, and with methodologies such as social media listening we monitor and analyse audience reaction to continually test and learn to improve brand awareness, customer experience and engagement.