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Business never stops evolving and so neither do we. Get the latest insights and future trends from our expert team, and hear our story.

20th April 2016Business to person marketing in the business to business space: does it work?The business to business (B2B) marketing community often claims that it’s a harder market to work than the business to consumer (B2C) space. Personally, I’ve never quite bought into this point of view, because in both cases there’s a common denominator: humanity.

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14th April 2016B2B Influencer marketing: 5 tips on how to work it, and improve your market shareInfluencer marketing is not new. It is a relatively subtle but powerful form of marketing, and it is because of this apparent subtlety that many client-side B2B marketers dismiss it as probably ineffective. And that’s a serious misconception.

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7th April 2016Digital security: how client/agency relationships must changeThere was a time when client/marketing agency relationships were reasonably fluid, and agency roster reviews would take place on regular one, two or three year intervals. But that all changed when digital took centre stage and customer databases grew.

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31st March 2016Content marketing: 5 ways to win B2B hearts and mindsB2B content marketing sounds like a rather self important label for old-school copywriting, and in fact many content marketers were at one time copywriters. So, what has changed, and is content marketing really any different from copywriting?

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23rd March 2016Do you know if your digital agency is damaging your brand?According to McKinsey & Co, in the five-year window from 2014 to 2019, global media spending will rise from US $1.6 trillion to a projected US $2.1 trillion, but what does this mean for those in-house marketing managers, tasked with maintaining competitive position?

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17th March 20165 things you really must know before you ever attempt SEOSearch engine optimisation (SEO) is often seen as some kind of must-have mystery by many client-side marketers, who tend not to have the time or inclination to study, assess and fully engage with this critical tool in their market visibility, acquisition and development armoury.

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11th March 2016Inbound marketing: is advertising intrusion the new extinction?While every savvy marketer agrees that inbound marketing and all that good work helping prospects and existing customers along their buying journey with helpful advice and useful information is key in current crowded markets, attracting visitors in the first instance is still critical.

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4th March 2016Customer engagement: big data or big ideas?Today, marketing automation (MA), pay-per-click (PPC) and Programmatic Advertising (PA) campaigns, along with social advertising all generate huge quantities of performance data, barraging even experienced marketers with mountains of campaign information.

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25th February 2016GDPR: what is it and why should you care?In recent years data breaches, hacking, data theft and online fraud have emerged as massive issues at both the corporate and governmental level, exposing targets to extreme financial instability and nation states to political or defence vulnerabilities.

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Novacom is an award winning B2B digital marketing and customer experience agency focusing on delivering transformation initiatives that deliver real value for our global clients.