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Content marketing: ten tips for B2B prospect engagement
22nd October 2015Content marketing: ten tips for B2B prospect engagementWith research indicating that only 60% of any marketing content is read before prospects or customers abandon it, client side marketers are then faced with an important question: what went wrong?

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Content marketing: how to make B2B communications interesting
15th October 2015Content marketing: how to make B2B communications interestingLooking around at online B2B marketing content, I sometimes wonder who B2B marketing professionals and their agencies think they are really pitching their products and services to.

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Data security and GDPR: how to mitigate both cybercrime and legal risk?
1st October 2015Data security and GDPR: how to mitigate both cybercrime and legal risk?Sony Pictures, Experian, Anthem Insurance, Harland Payment Systems, T.J. Maxx, JPMorgan Chase; all of these companies have either been hacked and had data stolen, or found themselves victim of fraud that has caused a release of sensitive data to the world.

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B2B online marketing: why you need it, even if you think you don’t
18th September 2015B2B online marketing: why you need it, even if you think you don’tThere are many b2b companies that have significant market share in very specific markets due the niche nature of products, or the very significant size of the unit purchase costs in that marketplace.

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Content marketing: strategic planning delivers ROI insight
9th September 2015Content marketing: strategic planning delivers ROI insightAccording to recent surveys, fifty-one percent of client-side marketers have a content marketing strategy that isn’t documented. To my way of thinking, if it isn’t written down, then it isn’t a strategy.

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B2B social media and social marketing: really an effective business tool?
3rd September 2015B2B social media and social marketing: really an effective business tool?Many b2b marketers still perceive social media and social marketing as purely the domain of consumer marketing programmes and dismiss them as (probably) an ineffective business communications channel.

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Content marketing : integrity delivers competitive advantage
6th August 2015Content marketing : integrity delivers competitive advantageCompelling and engaging content is now absolutely key as outbound marketing gives way to newer, more sophisticated and effective inbound marketing communications, and strategic thinking and quality of marketing thought are ever-more critical to success.

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Customer relationship management: what are the benefits?
16th July 2015Customer relationship management: what are the benefits?Customer relationship management (CRM) systems are highly effective in both day-to-day customer management and relationship building with existing customers, as well as the acquisition of new prospects and customers.

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Inbound marketing: what it is and why it works
9th July 2015Inbound marketing: what it is and why it worksTo define inbound marketing, you really need to think about what conventional, outbound marketing – the thing most enterprises do today – actually is, and what it aims to achieve.

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