Unscheduled downtime due to breakdown can cost a power generation operators huge sum of money, and potentially impact local energy supplies so equipment reliability during extended service intervals is critical.
Helping power generation plant operators – from management through to technical personnel – understand the business and technical pressures under one campaign umbrella needed an innovative approach. These two audiences have very different focuses; however their objectives are the same – keep the equipment running at its most efficient for as long as possible. Through a cohesive multi-channel campaign, we targeted these audiences with the message that resonated with their needs and leveraging the Challenger methodology delivered visible results.
As part of a coordinated multi-channel campaign across the Europe region, this campaign delivered a significant uplift in product brand awareness and engagement among key decision-making audiences. This resulted in the generation of a number of large ticket opportunities with some of the largest businesses in the sector.
Customer experiences that
redefine revenue generation performance
Markets and customer perceptions are evolving faster than ever before, meaning your customer relationships must stay relevant, memorable and engaging to a point where you are always the only go-to choice.
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