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The future is now

Business never stops evolving and so neither do we. Get the latest insights and future trends from our expert team, and hear our story.

15th January 20252025 Digital Marketing Trends: The essential guide for marketersWe may not have a crystal ball, but we know digital marketing inside out. So, let’s tackle the question: “What marketing trends should we focus on this year?”

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22nd February 2024The future of search: the rise of social media as search enginesGone are the days when Google was the sole gateway to information online. Today, the search bar has competition from the likes of TikTok and Instagram. Social platforms with their dynamic and real-time content are becoming the go-to for answers, recommendations, and discoveries, marking a new era in digital search behaviours.

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8th February 2024Building your personal brand with LinkedInLaunched in 2003, and with over 830 million global members, LinkedIn is a valuable platform for bringing professionals together.

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30th November 2023A Guide to the Top 5 Digital Marketing Trends of 2024 As 2024 strategy planning is already underway ahead of the New Year, marketers must understand the digital marketing landscape is evolving at an unprecedented pace. Staying ahead of the curve requires not just keeping up with the latest trends, but understanding how they integrate into our marketing strategies.

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2nd November 2023B2B Customer Marketing: Importance of Building Retention It’s often assumed in B2B marketing that once a deal has been closed then the marketing journey ends; in fact, it's just the beginning. Building long-lasting relationships with customers is the cornerstone of sustained success for businesses.

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18th October 2023Transforming Search: How Google SGE Could Revolutionise the Digital LandscapeToday’s digital landscape is constantly evolving, with generative AI at the forefront of digital marketers’ minds, monitoring how new advances in technology can help boost, but also affect long-standing marketing activities.

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28th September 2023Why Data Privacy Concerns Will Be More Crucial than Ever for Digital Marketing in 2024In the fast-evolving realm of digital marketing, staying ahead of the curve is critical. As we start to look ahead to 2024, one trend that is set to dominate the landscape is the growing importance of data privacy.

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14th September 2023Omnichannel Marketing: Building Loyalty in the Digital AgeIn today's digital landscape, customers navigate through a range of touchpoints before making a buying decision. Their journey isn't straightforward but a mix of interactions across different channels.

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16th August 2023Navigating the Cookieless Future: Reshaping Customer Experience and EngagementAs we stand on the brink of a cookieless future, the marketing landscape is set to undergo a seismic shift. The impending demise of third-party cookies, driven by growing privacy concerns and regulatory changes, is a wake-up call for businesses to rethink their customer engagement strategies.

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Novacom is an award winning B2B digital marketing and customer experience agency focusing on delivering transformation initiatives that deliver real value for our global clients.