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The Drum Awards B2B 2021 Highly Commended
19th November 2021The Drum Awards B2B 2021 Highly CommendedWe’re delighted to announce Novacom London picked up the honour of ‘Highly Commended’ in the Best Use of Emerging Tech category at the globally renowned B2B awards from The Drum, for the recent Delo 600 ADF launch campaign we delivered for Chevron.

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Experiential marketing delivers greater value in a virtual world
2nd March 2021Experiential marketing delivers greater value in a virtual worldExperiential marketing has been around for a very long time now. But even now many B2B marketers still have little or no direct experience, and plenty in this sector have only a vague understanding of what it is and how it works.

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Novacom named as one of the UK’s top performing B2B agencies 2021
23rd February 2021Novacom named as one of the UK’s top performing B2B agencies 2021We’re very pleased to announce we’ve been ranked as one of the UK’s top performing agencies in the B2B Marketing Agency Benchmarking Report, entering at No. 8 in the Top 15 Rising Stars Category.

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Recognising our commitment to excellence
15th February 2021Recognising our commitment to excellenceAt Novacom, our polestar is embodied in one phrase: pragmatic thought leadership. This is a sincerely held principle because, as a team, our sole objective is to deliver on the promises we make to clients around transparency, fairness and providing the very best of what is possible.

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Are virtual alternatives becoming mainstream?
12th February 2021Are virtual alternatives becoming mainstream?Virtual technologies – virtual reality, augmented reality virtual events and webcasting have all – at one time or another – been seen as tricky to implement, difficult to get right and so not worth consideration in mainstream conventional marketing applications.

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2021 digital marketing predictions
9th February 20212021 digital marketing predictionsAt the start of the year, there’s normally a blizzard of agency predictions on what the next 12 months will bring by way of digital marketing innovations and why you should come to agency X or Y to have these bestowed upon your marketing team.

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Going beyond the webinar
7th December 2020Going beyond the webinarIt’s not surprising that webinars and so called ‘virtual events’ have become such an important part of the marketing mix in 2020, as the pandemic has limited travel, face-to-face meetings and physical exhibitions across the world.

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Webcasting: building value and engagement into the new, virtual future
30th June 2020Webcasting: building value and engagement into the new, virtual futureBeyond the terrible human cost of the current pandemic and the public health risk associated with even small gatherings, the impact of travel restrictions and lock-down has led to a shift of mindset in the global business community.

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Customer Experience (CX): the race to the ‘buy button’
17th February 2020Customer Experience (CX): the race to the ‘buy button’In the business to business (B2B) customer journey, there is rarely a ‘buy button’ at the end of that journey, but the similarities with the consumer customer journey processes are marked, and in many cases, as flawed.

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