Novacom https://novacom.group Award-winning digital marketing and customer experience agency Mon, 07 Dec 2020 18:16:42 +0000 en-GB hourly 1 https://wordpress.org/?v=5.6 Going beyond the webinar https://novacom.group/2020/12/07/going-beyond-the-webinar/?utm_source=rss&utm_medium=rss&utm_campaign=going-beyond-the-webinar https://novacom.group/2020/12/07/going-beyond-the-webinar/#respond Mon, 07 Dec 2020 09:00:00 +0000 https://novacom.group/?p=7810 It’s not surprising that webinars and so called ‘virtual events’ have become such an important part of the marketing mix in 2020, as the pandemic has limited travel, face-to-face meetings and physical exhibitions across the world.

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Webcasting: building value and engagement into the new, virtual future. https://novacom.group/2020/06/30/webcasting-building-value-and-engagement-into-the-new-virtual-future/?utm_source=rss&utm_medium=rss&utm_campaign=webcasting-building-value-and-engagement-into-the-new-virtual-future https://novacom.group/2020/06/30/webcasting-building-value-and-engagement-into-the-new-virtual-future/#respond Tue, 30 Jun 2020 08:53:20 +0000 https://novacom.group/?p=7656 Beyond the terrible human cost of the current pandemic and the public health risk associated with even small gatherings, the impact of travel restrictions and lock-down has led to a shift of mindset in the global business community.

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Customer Experience (CX): the race to the ‘buy button’. https://novacom.group/2020/02/17/customer-experience-the-race-to-the-buy-button/?utm_source=rss&utm_medium=rss&utm_campaign=customer-experience-the-race-to-the-buy-button https://novacom.group/2020/02/17/customer-experience-the-race-to-the-buy-button/#respond Mon, 17 Feb 2020 12:45:06 +0000 https://novacom.group/?p=6949 In the business to business (B2B) customer journey, there is rarely a ‘buy button’ at the end of that journey, but the similarities with the consumer customer journey processes are marked, and in many cases, as flawed.

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Why video powers customer engagement https://novacom.group/2020/01/16/why-video-powers-customer-engagement/?utm_source=rss&utm_medium=rss&utm_campaign=why-video-powers-customer-engagement https://novacom.group/2020/01/16/why-video-powers-customer-engagement/#respond Thu, 16 Jan 2020 14:16:31 +0000 https://novacom.group/?p=6913 Video, whether designed as an explainer, a blog, or as a product presentation, is a powerful marketing tool. Recent research indicates that 65% of viewers will visit a product website and 39% will make phone contact with the video provider after viewing the video.

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Driving competitive advantage through customer experience differentiation https://novacom.group/2019/09/19/driving-competitive-advantage-through-customer-experience-differentiation/?utm_source=rss&utm_medium=rss&utm_campaign=driving-competitive-advantage-through-customer-experience-differentiation https://novacom.group/2019/09/19/driving-competitive-advantage-through-customer-experience-differentiation/#respond Thu, 19 Sep 2019 10:40:03 +0000 https://novacom.group/?p=6583 Customer experience (CX) is a very simple term, relating to the perceptions created by interaction with your organisation and ultimately the impression left with potential or engaged customers during any digital relationship.

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Another high-profile win for Novacom. Here’s why. https://novacom.group/2019/05/17/another-high-profile-win-for-novacom-heres-why/?utm_source=rss&utm_medium=rss&utm_campaign=another-high-profile-win-for-novacom-heres-why https://novacom.group/2019/05/17/another-high-profile-win-for-novacom-heres-why/#respond Fri, 17 May 2019 15:00:39 +0000 https://www.novacomcorporation.com/?p=3081 Novacom has won Best B2B Digital Marketing Agency 2019 in the high profile 2019 UK Enterprise Awards, adding this to a growing number of prestigious awards picked up in the past twelve months.

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