IG Markets
IG Markets
We collaborated with IG Markets to create a robust knowledge base of educational video content, equipping traders at all levels with the tools and knowledge needed to maximise their success and deepen their connection with the IG brand.
What We Did
Produced a library of educational videos in 10 languages
Developed tutorials and advanced trading guides
Strategically placed content in IG’s help section and global websites
Why It Matters
Helped traders navigate complex topics and improve skills
Empowered users to progress from beginner to advanced levels
Made trading education accessible and intuitive for all users
Top Results
Hundreds of thousands of video views globally
Enhanced customer engagement and retention
Improved brand loyalty through valuable insights
The challenge
IG Markets needed to differentiate their platform, increase engagement and loyalty among a global customer base and create a seamless, self-service knowledge base to support their core Contracts for Difference (CFDs) offering.
Highlights
The tailored educational content provided step-by-step guidance for traders at all skill levels
Videos were localised for key markets, including the UK, Europe, South Africa, Singapore, and Australia
Animation, motion graphics, and subtitles made complex topics easy to understand
The results
The video knowledge base became an essential resource for IG’s customers, delivering significant impact.
100k+ video views in the knowledge base.
Improved customer retention and satisfaction through accessible education.
Global reach with content localised in 10 languages for key regions.
Strengthened IG’s position as a trusted partner in the trading journey.
Get in touch and let’s get things moving