GE Appliances
Redefining product engagement through Virtual Reality
GE Appliances (GEA) wanted to deliver an innovative digital piece for their exhibition stand, creating a standout experience that showcased their premium appliance range, increased brand engagement, and drove new customer acquisition at the US’s largest home industry exhibition.
What We Did
Designed an interactive VR experience within a virtual home environment
Created a digital campaign strategy to amplify event impact
Implemented UX-optimised onsite analytics and lead capture tools
Why It Matters
Showcased product features in a memorable, immersive way
Enhanced engagement with distributors, resellers, and customers
Delivered actionable insights and increased lead volumes
Top Results
‘Best in Show’ award at the exhibition
Substantial footfall increase at the exhibition stand
Improved product understanding among attendees
The challenge
GE Appliances needed to stand out among 500+ exhibitors and attract attention from 100,000 qualified buyers at the US’s largest home industry exhibition, showcasing the features of their premium appliance range.
The solution
Event engagement solutions
Onsite analytics and lead capture
Highlights
Allowed visitors to experience GEA’s appliances in a realistic, immersive VR setting
The GEA stand earned the prestigious ‘Best in Show’ award
There was a broad media coverage that generated significant attention across event and industry media channels
The results
The VR experience exceeded expectations, delivering impressive results and strengthening GEA’s brand presence.
‘Best in Show’ award for the exhibition stand
Significant improvement in brand engagement and product appreciation
Substantial increase in footfall and lead volumes at the event
Strengthened connections with target audiences, driving new customer acquisition
Get in touch and let’s get things moving