Chevron Marine
Transforming marine sales through a virtual port experience
Chevron Marine wanted to create a unique digital showcase for their Taro Ultra products, using interactive technology to drive engagement, enhance understanding, and increase sales effectiveness in a competitive global market.
What We Did
Designed a digital centrepiece for a major industry event
Integrated latest web technology to deliver a seamless global digital experience
Dynamic, CMS-driven multimedia content updates and detailed analytics
Why It Matters
Helped potential customers explore product benefits in real-world settings
Enhanced product visibility and engagement in a competitive industry
Enabled a measurable, impactful product showcase
Top Results
Increased website traffic significantly post-launch
Improved sales effectiveness for the Chevron team
Increased sales order volume across markets
The challenge
Chevron Marine needed to stand out in a competitive, global marketplace while addressing new industry regulations. Their objectives included showcasing the Taro Ultra 100 product line, increasing brand visibility and product understanding, and providing the sales team with effective tools to boost conversions
The solution
Technology and engineering
Strategy and consulting
Highlights
Provided a global platform with the interactive Virtual Port Experience, to launch the new Taro Ultra product line
Successfully debuted at a high-profile international maritime event, generating significant stand footfall uplift and sales opportunities
Leveraged across digital channels and sales environments for widespread adoption
The results
The virtual port became a pivotal element of Chevron Marine’s sales and marketing strategy, delivering substantial impact across touchpoints:
Increased website traffic: Significant growth in traffic following the launch
Enhanced visibility: Improved brand and product visibility among key audiences
Boosted sales effectiveness: Provided the sales team with a powerful tool to demonstrate product benefits
Increased sales orders: The interactive experience directly drove higher order volumes
Get in touch and let’s get things moving