Chevron Delo
Driving engagement through immersive VR innovation
Chevron collaborated with Novacom to create a cutting-edge virtual reality (VR) brand experience, transforming product engagement and elevating brand perception in a highly competitive market.
What We Did
Created an immersive VR experience showcasing product technology benefits
Integrated gamification to enhance interaction and brand/knowledge recall
Highlighted technical advantages through interactive content
Why It Matters
Demonstrated technical superiority in a highly competitive market
Engaged distributors, resellers, and end customers with a memorable content experience
Fostered product understanding and customer loyalty
Top Results
Boosted brand engagement across key audiences
Increased exhibitions stand footfall significantly
Elevated new customer acquisition and brand presence
The challenge
Chevron faced a significant hurdle in a market where price sensitivity and limited brand differentiation made it challenging to stand out. In such a competitive environment, it was crucial for the company to find ways to distinguish itself and demonstrate its technical superiority. The challenge lay in effectively communicating the unique benefits of Chevron's products to a diverse audience, including distributors, resellers, and end customers, while overcoming the market obstacles.
The solution
Highlights
Participants explored engine models using interactive VR tools, showcasing the technical benefits of Chevron products
Gamified elements boosted audience retention and made the experience more engaging
Real-time event deployment attracted large audiences to Chevron’s exhibition stands at major events
The results
The VR campaign delivered outstanding results, positioning Chevron as an innovative leader in their industry:
Strengthened connections with distributors, resellers, and end customers
Improved brand perception
Significant footfall increase
Customer acquisition
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