Affinity Water
Sustainable marketing: Saving water and boosting engagement with Affinity Water Save Our Streams
Affinity Water’s Save Our Streams (SOS) campaign transformed the way customers view water usage, fostering environmental awareness and delivering measurable results.
What We Did
Designed and executed a multi-channel campaign
Centralised resources through an interactive website
Delivered targeted email, social and PPC strategies
Why It Matters
Encouraged water-saving behaviours to protect rare chalk streams
Shifted customer relationships from transactional to engaged
Enhance brand awareness and environmental health
Top Results
48.6% conversion rate (20x industry benchmark)
1 billion litres of water saved during peak months
40m+ impressions and 22% brand awareness boost
The challenge
Affinity Water needed to engage customers beyond transactions, inspiring meaningful behaviour change. The goal was ambitious: reduce water usage to protect vulnerable chalk stream ecosystems while meeting Ofwat’s regulatory targets.
The solution
Campaign strategy
Content creation
Digital advertising (PPC)
Analytics and performance optimisation
Highlights
Interactive tools encouraged users to participate in personalised water-saving challenges
Free water-saving devices were promoted via email and digital channels, driving high conversion rates
Real-time analytics allowed us to fine-tune strategies dynamically, ensuring peak performance across all channels
The results
Affinity Water’s SOS campaign became the largest water-saving initiative in the UK, exceeding expectations with remarkable engagement:
40M+ impressions in target service areas
Campaign goals reached 2x faster than expected
22% increase in brand awareness and a 25% boost in sentiment
Industry-leading 48.6% conversion rate
1 billion litres of water saved during the campaign’s peak
Multiple industry award wins
Get in touch and let’s get things moving