Award-winning digital marketing and customer experience agency

VR Engine Flythrough

VR engine flythrough

The need

We were approached by a major player in the global energy sector to help them deliver greater distributor, reseller and end customer engagement for one of their key automotive product ranges.

In an increasingly competitive market, which is highly price sensitive and with little perceived difference between brands among end customers, a strong brand value proposition and clear technical differentiation is key to drive engagement and sales uplift.

The solution

We created an immersive digital brand experience that delivered engaged audiences and significantly improved perceived brand value, which rolled out at events and conferences across the US.

Leveraging latest virtual reality (VR) audio/visual and interactive interface technologies, we created a virtual environment that showcased how the client’s high performance product technology offered significant benefits over competitive products, while immersing the audience in the drama of a beautifully rendered photorealistic working automotive engine.

To drive active participation, and therefore further enhance brand engagement and messaging comprehension among the audience, we introduced interactive gamification sequences within the virtual environment. This provided an opportunity to demonstrate the advanced technology the client’s products offer, while creating a competitive motivation and improved retention rates.

The result

The combination of our technical knowledge and creative expertise delivered an unforgettable brand experience for our client’s target audience, which resulted in significant and measurable improvements in distributor, reseller and end customer brand engagement and product benefit understanding.

In addition, new customer acquisition as a result of increased event and exhibition stand footfall delivered by the attraction of this innovative and engaging brand experience was significant.

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