Helping power generation plant operators – from management through to technical personnel – understand the business and technical pressures under one campaign umbrella needed an innovative approach. These two audiences have very different focuses; however their objectives are the same – keep the equipment running at its most efficient for as long as possible. Through a cohesive multi-channel campaign, we targeted these audiences with the message that resonated with their needs and leveraging the Challenger methodology delivered visible results.

As part of a coordinated multi-channel campaign across the Europe region, this campaign delivered a significant uplift in product brand awareness and engagement among key decision-making audiences. This resulted in the generation of a number of large ticket opportunities with some of the largest businesses in the sector.