September 22nd, 2016
The term ‘digital transformation’ sounds like the type of project designation only some kind of seasoned management super-hero should ever utter in the corridors of a shiny, mythical, intergalactic consortium.
May 5th, 2016
With the upcoming EU General Data Protection Regulation (GDPR) laws coming into force Europe-wide in 2018, it seems that many enterprises in the EU still do not understand these new laws and the far-reaching changes to data processing needed to comply with them.
April 28th, 2016
Marketing and sales teams have traditionally fought different battles on different B2B battlefields, rarely analysing each others’ objectives or taking into consideration each others’ strategies.
April 20th, 2016
The business to business (B2B) marketing community often claims that it’s a harder market to work than the business to consumer (B2C) space. Personally, I’ve never quite bought into this point of view, because in both cases there’s a common denominator: humanity.
April 14th, 2016
Influencer marketing is not new. It is a relatively subtle but powerful form of marketing, and it is because of this apparent subtlety that many client-side B2B marketers dismiss it as probably ineffective. And that’s a serious misconception.
April 7th, 2016
There was a time when client/marketing agency relationships were reasonably fluid, and agency roster reviews would take place on regular one, two or three year intervals. But that all changed when digital took centre stage and customer databases grew.