Award-winning digital marketing and customer experience agency

Digital transformation: the devil is in the detail

September 22nd, 2016

The term ‘digital transformation’ sounds like the type of project designation only some kind of seasoned management super-hero should ever utter in the corridors of a shiny, mythical, intergalactic consortium.

GDPR: do you know what data protection breaches could cost you?

May 5th, 2016

With the upcoming EU General Data Protection Regulation (GDPR) laws coming into force Europe-wide in 2018, it seems that many enterprises in the EU still do not understand these new laws and the far-reaching changes to data processing needed to comply with them.

Integrated marketing and sales: the road to revenue generation

April 28th, 2016

Marketing and sales teams have traditionally fought different battles on different B2B battlefields, rarely analysing each others’ objectives or taking into consideration each others’ strategies.

Business to person marketing in the business to business space: does it work?

April 20th, 2016

The business to business (B2B) marketing community often claims that it’s a harder market to work than the business to consumer (B2C) space. Personally, I’ve never quite bought into this point of view, because in both cases there’s a common denominator: humanity.

B2B Influencer marketing: 5 tips on how to work it, and improve your market share

April 14th, 2016

Influencer marketing is not new. It is a relatively subtle but powerful form of marketing, and it is because of this apparent subtlety that many client-side B2B marketers dismiss it as probably ineffective. And that’s a serious misconception.

Digital security: how client/agency relationships must change

April 7th, 2016

There was a time when client/marketing agency relationships were reasonably fluid, and agency roster reviews would take place on regular one, two or three year intervals. But that all changed when digital took centre stage and customer databases grew.