March 2nd, 2021
Experiential marketing has been around for a very long time now. But even now many B2B marketers still have little or no direct experience, and plenty in this sector have only a vague understanding of what it is and how it works.
February 23rd, 2021
We’re very pleased to announce we’ve been ranked as one of the UK’s top performing agencies in the B2B Marketing Agency Benchmarking Report, entering at No. 8 in the Top 15 Rising Stars Category.
February 15th, 2021
At Novacom, our polestar is embodied in one phrase: pragmatic thought leadership. This is a sincerely held principle because, as a team, our sole objective is to deliver on the promises we make to clients around transparency, fairness and providing the very best of what is possible.
February 12th, 2021
Virtual technologies – virtual reality, augmented reality virtual events and webcasting have all – at one time or another – been seen as tricky to implement, difficult to get right and so not worth consideration in mainstream conventional marketing applications.
February 9th, 2021
At the start of the year, there’s normally a blizzard of agency predictions on what the next 12 months will bring by way of digital marketing innovations and why you should come to agency X or Y to have these bestowed upon your marketing team.
December 7th, 2020
It’s not surprising that webinars and so called ‘virtual events’ have become such an important part of the marketing mix in 2020, as the pandemic has limited travel, face-to-face meetings and physical exhibitions across the world.