February 17th, 2020
In the business to business (B2B) customer journey, there is rarely a ‘buy button’ at the end of that journey, but the similarities with the consumer customer journey processes are marked, and in many cases, as flawed.
January 16th, 2020
Video, whether designed as an explainer, a blog, or as a product presentation, is a powerful marketing tool. Recent research indicates that 65% of viewers will visit a product website and 39% will make phone contact with the video provider after viewing the video.
September 19th, 2019
Customer experience (CX) is a very simple term, relating to the perceptions created by interaction with your organisation and ultimately the impression left with potential or engaged customers during any digital relationship.
May 17th, 2019
Novacom has won Best B2B Digital Marketing Agency 2019 in the high profile 2019 UK Enterprise Awards, adding this to a growing number of prestigious awards picked up in the past twelve months.
May 10th, 2019
Digital disruption has created a lot of buzz across industries in the last few years, along with a lot of anxiety in boardrooms across the world as leaders seek to protect their companies.
May 3rd, 2019
On May 29, 2019 Nanda Idink, Novacom Amsterdam Client Services Manager, will take part in the Tour du ALS: a challenging bike ride where she and hundreds of other die-hards will bike or run up Mount Ventoux in France for the Dutch ALS Foundation.