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Award-winning digital marketing and customer experience agency

Webcasting: building value and engagement into the new, virtual future.

June 30th, 2020

Beyond the terrible human cost of the current pandemic and the public health risk associated with even small gatherings, the impact of travel restrictions and lock-down has led to a shift of mindset in the global business community.

Customer Experience (CX): the race to the ‘buy button’

Customer Experience (CX): the race to the ‘buy button’.

February 17th, 2020

In the business to business (B2B) customer journey, there is rarely a ‘buy button’ at the end of that journey, but the similarities with the consumer customer journey processes are marked, and in many cases, as flawed.

Why video powers customer engagement

Why video powers customer engagement

January 16th, 2020

Video, whether designed as an explainer, a blog, or as a product presentation, is a powerful marketing tool. Recent research indicates that 65% of viewers will visit a product website and 39% will make phone contact with the video provider after viewing the video.

Driving competitive advantage through customer experience differentiation

Driving competitive advantage through customer experience differentiation

September 19th, 2019

Customer experience (CX) is a very simple term, relating to the perceptions created by interaction with your organisation and ultimately the impression left with potential or engaged customers during any digital relationship.

Another high-profile win for Novacom. Here’s why.

May 17th, 2019

Novacom has won Best B2B Digital Marketing Agency 2019 in the high profile 2019 UK Enterprise Awards, adding this to a growing number of prestigious awards picked up in the past twelve months.

Darwinism for digital: disrupt or be disrupted

May 10th, 2019

Digital disruption has created a lot of buzz across industries in the last few years, along with a lot of anxiety in boardrooms across the world as leaders seek to protect their companies.