Going beyond the webinar
December 7th, 2020
It’s not surprising that webinars and so called ‘virtual events’ have become such an important part of the marketing mix in 2020, as the pandemic has limited travel, face-to-face meetings and physical exhibitions across the world.
Webcasting: building value and engagement into the new, virtual future.
June 30th, 2020
Beyond the terrible human cost of the current pandemic and the public health risk associated with even small gatherings, the impact of travel restrictions and lock-down has led to a shift of mindset in the global business community.
Customer Experience (CX): the race to the ‘buy button’.
February 17th, 2020
In the business to business (B2B) customer journey, there is rarely a ‘buy button’ at the end of that journey, but the similarities with the consumer customer journey processes are marked, and in many cases, as flawed.
Why video powers customer engagement
January 16th, 2020
Video, whether designed as an explainer, a blog, or as a product presentation, is a powerful marketing tool. Recent research indicates that 65% of viewers will visit a product website and 39% will make phone contact with the video provider after viewing the video.
Driving competitive advantage through customer experience differentiation
September 19th, 2019
Customer experience (CX) is a very simple term, relating to the perceptions created by interaction with your organisation and ultimately the impression left with potential or engaged customers during any digital relationship.
Another high-profile win for Novacom. Here’s why.
May 17th, 2019
Novacom has won Best B2B Digital Marketing Agency 2019 in the high profile 2019 UK Enterprise Awards, adding this to a growing number of prestigious awards picked up in the past twelve months.