Award-winning digital marketing and customer experience agency

Another high-profile win for Novacom. Here’s why.

Another high-profile win for Novacom. Here’s why.

Novacom has won Best B2B Digital Marketing Agency 2019 in the high profile 2019 UK Enterprise Awards, adding this to a growing number of prestigious awards picked up in the past twelve months.

We believe that what any of our clients will tell you is how the team at Novacom work hard to lead in the markets in which we operate, rather than follow client industry trends.

They’ll tell you how we deliver accelerated transformative digital marketing experiences, measurable, high performance customer engagement and ultimately, return on marketing investment.

But why?

The answer is simple, but not visible: our team have worked hard to gain both ISO 9001 certification for digital management, allowing us to follow given processes and workflows that deliver predictable financial performance and client return on investment in the digital campaigns we launch.

We’ve gained ISO 27001 certification for data security – one of only 0.05% of companies globally to achieve this – meaning when you work with us, you’re GDPR compliant and every system we use is independently audited for security regularly.

Behind these ISO certifications are other accreditations and marketing platform approvals which means we can go all out to deliver powerful client success, with global legal compliance and with industry-leading security.

That doesn’t sound particularly glamourous, does it?

No, but when this level of global legal compliance and security is mixed with award-winning creative thought, communication and innovative multi-language, multi-cultural delivery, it puts our clients on the fast track to market leadership across the world.

And we keep moving. This latest award comes during a year of accelerating change at Novacom, which includes further innovation and evolution in the service offer and business development across an expanding international office network.

This growth includes new geographies with offices in Frankfurt, Germany and New York City, USA, further supporting Amsterdam, Netherlands, and Cambridge, UK operations.

So, while we like to talk with our clients about the more glamourous, creative award-winning stuff we do, it’s the commitment to straightforward, process-driven global management that keeps everything real.

We believe that what any of our clients will tell you is how the team at Novacom work hard to lead in the markets in which we operate, rather than follow client industry trends.

Darwinism for digital: disrupt or be disrupted

Darwinism for digital: disrupt or be disrupted

Digital disruption has created a lot of buzz across industries in the last few years, along with a lot of anxiety in boardrooms across the world as leaders seek to protect their companies.

But from what?

Disruption is so broad and can affect so many parts of a business, it’s difficult to define. This means it’s also difficult to plan to mitigate.

So, what is digital disruption? Digital disruption is the transformation that occurs when new digital technologies or ways of doing business fundamentally change the value proposition typically expected in that industry.

Are you with me so far?

Digital disruption isn’t really a ‘thing’ that companies must do. It’s what happens when a company identifies a better way of doing business using new digital technologies, exploits a market or opportunity and answers a need among customers.

This in turn has a significant effect on the companies in that space who are maintaining a traditional course. This won’t be a sudden change, but shifts in market share, revenue and profitability as a result of disruption will take place, causing ‘traditional’ businesses to atrophy on an exponential scale through lack of investment and inability to compete with the disruptor.

Digital disruption isn’t new, but it’s happening more and much faster as technology advances and catches up with business needs. Just some examples of companies that have disrupted their industries are Netflix in entertainment (remember Blockbuster?), Apple with the iPhone back in 2007, Amazon in the retail space, and Tesla in automotive.

Think about it. Apple and Amazon are often vying for the top spot as the world’s most valuable company, Netflix streams 100mn hours of content every day, and Tesla outsold Mercedes in the US late last year, after just eight years in the market.

So, the take away is be the disruptor, rather than let your business be disrupted. Great, so now you should be building digital disruption into your business plan, right? Not quite.

Don’t disrupt or ‘do digital’ for the sake of it. It must serve a purpose, such as meeting customer demand, improving operational efficiency or lowering cost of doing business. All too often, we hear from clients that they need to be launching a digital campaign or digitally transforming themselves. This is true, because digital opens up so many opportunities to deliver better business performance and customer satisfaction. But it needs to be done with a strategic objective (or indeed, the customer) in mind, rather than it being an objective in itself.

New technologies and digital advancements are already disrupting the marketing space, from big data, AI and machine learning, through to voice assistants and the Internet of Things (IoT).

By taking a holistic view of your business, looking ahead at trends in the industry and customer behaviour, and thinking about how new technologies can be applied to create a more efficient business that improves the customer’s experience, this will form the first steps in digitally transforming your business.

Of course, I’m not saying that by taking this approach you’ll disrupt your industry, but you might make the incremental changes need to adapt, evolve and survive in an increasingly changing business environment.

We want to be ready when video-on-demand happens. That’s why the company is called Netflix, not DVD-by-Mail.

Reed Hastings, Founder, Netflix, 2005

written by Will Yates,
Client Services Director at Novacom

Tour du ALS reaches for the sky!

Tour du ALS reaches for the sky!

On May 29, 2019 Nanda Idink, Novacom Amsterdam Client Services Manager, will take part in the Tour du ALS:  a challenging bike ride where she and hundreds of other die-hards will bike or run up Mount Ventoux in France for the Dutch ALS Foundation.

In the UK the disease is known as Motor Neurone Disease (MND). Why is she taking on this challenge? “Health is essential to everyone – so if you have the possibility to do something for a good cause, it is important to take on the challenge and help through sports and sponsoring,” says Nanda.

Something which makes Tour du ALS so special is that people with this terrible disease also participate. Because this mountain is so difficult (21 km of continuous climbing to 1570m at 7-8% gradients), this is a fantastic achievement.  And that’s the reason she and four other friends from Breukelen near Utrecht called ‘The Breukelse Bende’ (The Gang from Breukelen) want to contribute.

Nanda has experienced the effects of ALS/MND in her own family as her father-in-law and her grandmother died of the disease, which is quite rare, since there are only around 1500 people with ALS/MND in the Netherlands.

This disease is fatal and around 500 people die every year in The Netherlands (around 2,200 people in the UK). No treatment has yet been found to convert this disease from a fatal to a chronic one. Research and, of course, money are needed for this, so Nanda and her four friends cycle for their deceased relatives and all other patients.

The team has undertaken many sponsorship activities and used their network of individuals and local businesses such as the super market and the bike shop, as well as social media channels to raise money.

And it doesn’t stop there – in collaboration with an online wine shop, the team has developed the Tour du ALS wine package: 6 bottles of different French wine, of which €7,50 per order will go to the team’s donation fund. It is amazing to see how friends, relatives, colleagues and local people are involved to help raise the money.

Visit Nanda’s sponsorship page for more information and to donate here:
https://www.tourduals.nl/actie/nanda-idink

For more information about ALS/MND:
The Dutch ALS Foundation – www.als.nl (Dutch language)
The MND Association – https://www.mndassociation.org (English language)

Health is essential to everyone – so if you have the possibility to do something for a good cause, it is important to take on the challenge and help through sports and sponsoring

Novacom international expansion continues with Netherlands subsidiary

Novacom international expansion continues with Netherlands subsidiary

It’s an exciting time here at Novacom, with a number of new technology developments, some really interesting client projects and four shiny new awards over the last year.

We’ve also been lucky to enjoy significant growth in international markets over the last three years, building on client relationships across EMEA and the US.

As part of this development, we’ve been looking to help support our clients even better and have been growing our international office network rapidly with presences in continental Europe and the US.

Now we’re pleased to announce the latest chapter in our international growth: the founding of a brand-new subsidiary in the Netherlands, Novacom Amsterdam BV.

Based (as the name suggests) in central Amsterdam on the prestigious Herengracht, minutes from Central Station and Dam Square, we chose Amsterdam for its dynamic, vibrant creative atmosphere and innovative thinking.

From this office, our multi-lingual team support our clients in the Netherlands and across Europe, and we’re continuing to build on our recent client successes to grow our offer and provide the very best service we can to our global clients.

We’ve also been lucky to enjoy significant growth in international markets…across EMEA and the US.

Novacom wins award for Most Innovative UK Digital Marketing Agency 2019

Novacom wins award for Most Innovative UK Digital Marketing Agency 2019

Novacom has won the prestigious 2019 Acquisition International (AI) Global Excellence award for Most Innovative Digital Marketing Agency, UK.

Handpicked by AI magazine’s expert research panel, Novacom was awarded the title following comprehensive analysis of the business’ performance and competitors.

AI’s proven approach ensures they select winners purely on merit – not popularity – and recognise the very best in business. Whether the contenders are smaller companies or multinational corporations, the award goes to fast-growing innovators, who demonstrate continuous business improvement.

The award comes at the culmination of a year of rapid change in the Novacom business, which includes industry-leading evolutions in the service offer and business development across a rapidly expanding international office network.

This includes new offices in Frankfurt, Germany and New York City, USA, further supporting Amsterdam, Netherlands, and Cambridge, UK operations.

This prestigious new award compliments two further major wins in the last 12 months, where Novacom took home Best Digital Marketing Agency of the Year, and Excellence In Integrated Marketing Solutions at the UK Enterprise Awards 2018.

The Most Innovative Digital Marketing Agency 2019 award comes at the culmination of a year of rapid change in the Novacom business.

Why does effective B2B SEO need killer content?

Why does effective B2B SEO need killer content?

When B2B sector professionals start a procurement programme or searching for information on the Internet, they generally know exactly what they’re looking for and will apply very precise search terms to find what they’re looking for.

And for you to rank highly in their B2B search returns, your website needs to be pin-sharp in terms of on-page SEO-focused content. That means your content needs to be written by someone wearing two hats: SEO specialist and subject matter expert (SME).

Are you seen as an authority?

This critical need for clear, concise content will make the difference between visibility and complete obscurity, and of equal importance a clear display of sector knowledge in your website content will set you apart from your competitors as an industry authority.

So industry focused content makes you not only visible to searchers, but also demonstrates know-how and industry expertise that will lead to engagement and through careful dialogue, conversion and sales.

Saving money or wasting time?

The fact is that all too often marketers think they can write on-page SEO content that will deliver visibility. From my experience this is not the case. Because while most marketers understand their company’s products or services, they generally only think they understand SEO.

And conversely, the vast majority of SEO specialists won’t have a decent grip on client enterprise subject matter, so won’t readily deliver the effective on-page SEO that will deliver the level of search returns you need for the SEO work to be meaningful or valuable.

Economical with the truth?

Yes, as a marketer it’s easy to fool yourself you’re saving money by creating content yourself, when in reality you’re just wasting your time. It’s also easy to blind yourself to the small and seemingly insignificant inaccuracies in your SEO specialist’s content.

But the competitive landscape your business faces out there is actually a jungle. And like all jungles, there are competitive predators just waiting for you to make the slightest mistake so they can wipe you out, and make you invisible.

What is the true value of content?

So SEO, visibility and authority are critical to your online survival. Savvy B2B marketers understand this and focus closely on developing robust web content that improves visibility sufficiently to allow for the authority needed to compete in today’s markets.

After all, just calculate what 30x more visitors to your website would mean to your revenue, associated margin and your bottom line, and I think you’ll see how important visibility, authority, engagement and sales closure can be.

This critical need for clear, concise content will make the difference between visibility and complete obscurity, and of equal importance a clear display of sector knowledge in your website content will set you apart from your competitors as an industry authority.

written by Will Yates,
Client Services Director at Novacom