The B2B Marketing UK Agencies Benchmarking Report 2021

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Novacom named as one of the UK’s top performing B2B agencies 2021

We’re very pleased to announce we’ve been ranked as one of the UK’s top performing agencies in the B2B Marketing Agency Benchmarking Report, entering at No. 8 in the Top 15 Rising Stars Category.

2020 was a turbulent and highly unpredictable year for our clients, with the global impacts of the pandemic changing market conditions across regions and needing some pretty agile thinking to rapidly transform physical events to virtual without missing a beat.

Three-sixty degree uncertainty

In his Introduction to the B2B Marketing Agency Benchmarking Report, Editor David Rowlands says the common thread running through everything across the B2B marketing sector in 2020 was uncertainty, due to the pandemic – and Brexit.

David Rowlands went on to identify the other areas of uncertainty that impacted on sector performance, such as uncertainty as to when the pandemic might abate, and uncertainty around when international events might restart.

He added that despite this turbulent background, some agencies were thriving, and the reasons for this are unclear, but in past – and it has to be said, in much less severe economic downturns – it’s financial robustness coupled with steely-eyed determination to support clients that wins out.

The year ahead

Looking ahead, the B2B Marketing Agency Benchmarking Report survey results state that 89% of UK agencies are expecting growth or strong growth over the next twelve months, and we at Novacom support this view given our current growth performance.

The B2B Marketing Agency Benchmarking Report is what marketers use when searching for a new agency, or to identify the top performers in the sector, and we’re delighted to be featured as one of the UK’s top performing agencies this year.

The full report is available for download on the B2B Marketing website.

Our expert insights will help you stay ahead of the curve.

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Will Yates - Novacom

written by Will Yates,
Client Services Director at Novacom

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